How To Use Keywords

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Keywords And Their Importance

Keyword density and positioning are important areas of search engine optimization. The search engine spiders will scan a page with certain algorithms to determine what the topic of the article, report, or white paper is referring to.

This is basically done by totaling up all the nouns and pronouns, picking the most used and classifying the relevancy of the article. This is how they determine the "keyword" that your article is written about. The search engines then place this keyword relevant article in the results pages of that particular SE.

Why Keywords?

Your keyword should be placed a few times in random areas of the body text of your articles. This usually occurs without effort when you write about a specific subject.

You will want to mention the subject at least one time per paragraph thus defining the relative keyword for the article, report or white paper. Without mentioning the keyword enough times, the search engines will not be able to determine what the article is written about.

Over Doing The Keyword Thing

It is very important not to over do the keyword to the point that the written article sounds stupid. The term "keyword stuffing" is when someone purposely overloads their article with the same keyword, trying to get a higher search engine rank because of relevancy.

It's pretty obvious when stuffing is going on, it doesn't take a rocket scientist to notice it and the search engines spot it right off. When the SE's determine that you have stuffed your article, they will de-list the article and possibly blacklist the rest of your site as well.

If it looks like the keyword is in your article to many times, try to come up with synonyms for it to make the page flow better without repeating the word.

Keyword Density, How Does It Work?

Keyword density the times your word is presented in your article, report or white papers. Most people try to use a % to figure out just how often they put a keyword in each article.

An example would be if you had a 400 word article or report and want to obtain a key word density of 4%, you would want to have the word on your page exactly 16 times. Or basically 4 times in each of the 4 paragraphs. there are many ways, including software that will show you the keyword density of an article and there is no perfect number.

It depends on what works for you and what gets you the better rankings for your articles. Every webmaster has their own density they prefer to achieve due to past results.

What Is The Best Density?

Typically we try to achieve around 3%. sometimes more, sometimes less, just depends on the article or report. Sometimes it's hard to get 3-4% when writing white papers and specialized magazine articles. Don't worry about it, the SE's programs are smart enough to tell what an article is written about with the use of LSI (latent semantic indexing). LSI in a nutshell is related keywords.

The keyword "article" has LSI of: Paper, essay, report, magazine article, white papers and the plural of the words also. (see I was able to "stuff" a little just by mentioning this!). It is important to structure your keywords in your articles to have an hourglass shape to it. In other words, more in the first and last paragraphs than in the middle.

Typically when someone is describing a subject, they will speak about the item right off, then go into specifics, then give a conclusion about the subject. Thus giving the hourglass effect of your keywords in the article.

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